Kinderhaven #PentingPreschool

PROBLEM : 

Preschool, important or not?

The pandemic has made so many parents decided to postpone enrolling their children at preschool because they felt preschool was not so important, especially during the pandemic because all teaching activities were carried out online so they felt ineffective. This problem cause number of enrolling student decrease significant.

SOLUTION: 

#pentingpreschool (Preschool are important ), 

As a continuation of the #KinderHavenMendampingi campaign, my team and I have initiated a follow-up campaign titled #PentingPreschool. my team and I made a series of online activations such as inviting parents to make video testimonials about how the Kinderhaven teaching method helped them and their children and posted it at instagram, develop a home learning kit in the form of teaching aids for 1 full month to help students learn at home, so the teachers not just teach them in front of the screen. and make a video highlight about the kinderhaven online learning experience every day on instagram.