Hot wheels Tiktok

Working on a project at Jet Commerce, I was entrusted with developing the TikTok account for Mattel Group's Hot Wheels. The objective was to enhance Hot Wheels' awareness on TikTok, not just as collectible toys but as educational tools. The strategy I chose was to position the Hot Wheels account as a platform that showcases both the functionality and the excitement of playing with Hot Wheels. Through short videos, we highlight the details, features, and psychological benefits of the toys for children.