TROPISTIC

Inspired by the comfort, tranquility, and warmth of tropical climates, Roughneck introduces a collection titled Tropistic—tropical aesthetics. The collection features warm and soft knitwear adorned with illustrations inspired by the contours and natural color palettes of tropical environments. These designs evoke a psychological effect of relaxation and calmness, making those who wear it feel more open and emotionally balanced. This product is perfect for the roughest necks seeking both the warmth and cool serenity of the tropics when wearing it.

My Role :

Creative director | Product conceptor | Campaign planner | Video direction and photoshot concept