INSPIRED BY SOCIETY : Chapter 1, Commuter

Inspired by Society is a campaign created as a representation of the customers of the Roughneck brand.

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In their daily lives, a roughest neck often has to overcome various obstacles and challenges, ranging from weather conditions to traffic. Addressing these issues, Roughneck has released a collection titled “Commuter - Inspired by Society.” This collection represents the roughest neck's journey in everyday life, always being prepared for any situation.

My Role :

Creative director | Product conceptor | Campaign planner | Video direction and photoshot concept